Preston Pearson, Five-Time Super Bowl Competitor, Two-Time NFL Champ Joins GoLite Ads
GoLite Ads Mobile Digital Billboard Company is pleased to announce the addition of former Dallas Cowboys running back Preston Pearson to its ownership team. Brian Bachman, CEO and President of GoLite Ads said “Pearson brings fierce business and marketing talents, as well as, a celebrated success rate in a team environment.”
The Dallas-based company, which operates digital billboard trucks throughout the Dallas-Ft. Worth Metroplex, is the vision of Bachman and his business partner Mark E. Johnson. “For years we designed, installed, and serviced LED digital billboards that we sold to our clients,” said Bachman. “LED displays are not cheap, so our idea was to bring this technology to the public in a way that more businesses could afford by removing the expense of ownership.” The company is growing fast–bringing on additional GoLite vehicles and expanding into other markets.
Pearson saw potential with GoLite the first time he saw the LED digital billboard truck. “It immediately caught my attention when presented to me as a potential advertising client. GoLite provides the fastest, most flexible way to penetrate an urban area. It takes the advertising to the people—whether they’re at home, shopping, eating out, or on the road traveling at peak viewing hours.”
Pearson’s goal is to help Go-Lite establish a significant presence in digital mobile advertising throughout the D/FW area, the state of Texas, and, ultimately nationwide. Pearson is confident Go-Lite will be successful. “The combination of the company’s existing team strategy and my confidence and leadership skills will take the company to the next level. I have a stellar reputation and strong connections in the corporate community thanks to 14 years of playing pro ball and over 30 years working in and with the marketing and advertising worlds.”
Pearson will be an integral part of GoLite Ads marketing and branding initiatives– including major sponsorship programs, corporate development, and strategic alliances. Bachman explained, “Anytime someone plays on a team, especially professional teams under Tom Landry, Chuck Noll, and Don Shula, that person brings a rare understanding of teamwork and leadership qualities. And, that’s the right fit for GoLite Ads.”
More about Preston Pearson:
Pearson is an accomplished author and former radio host. Through his company Pro-Style Associates, he continues to book speaking engagements, personal appearances, autograph sessions and signings for current and former NFL, MLB, NBA, NHL and other sports around the country. Visit www.pro-style.net for more information.
More about Brian Bachman:
Bachman has over 10 years in the LED Digital display industry. He started Green Group Media in 2008 building displays for NYT Times Square, and displays seen in Dallas’ Victory Park. Bachman is a Dallas native and enjoys working with dozens of D/FW based charities to help create brand awareness and generate additional revenues. For more information about Bachman and Go Lite Ads visit www.goliteads.com or www.GreenGroupMedia.com